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Sale 212 Lot 175
THREE SMALL-SCALE FRENCH LITHOGRAPHIC POSTERS, 19TH / 20TH century. Set of these three French small-scale posters, dating from the late 19th or early 20th century, exhibit the diverse subject matter and expressive style of Belle Époque advertising. The poster on the left promotes "L'AURÉOLE DU MIDI PÉTROLE DE SÛRETÉ" (safety kerosene), featuring a striking image of a blonde woman in a red polka-dot dress holding aloft a brightly lit kerosene lamp, illuminating a child below, emphasizing the product's safety and light quality. The middle poster advertises a publication called "LE RAPPEL," with the phrase "En Vente Partout Le Numéro 5 C" (On sale everywhere, the issue is 5 centimes), showcasing a dramatically posed figure-possibly a newsboy or street crier-beating a large drum to draw attention. The poster on the right, advertising "LA GOMME" by Félicien Champsaur, likely a book or literary work, features a lively, humorous, and somewhat grotesque scene of figures in fashionable and exaggerated attire dancing or socializing, rendered in the distinctive Art Nouveau style of the time, priced at "PRIX 3 FR. 50." Note: Unframed. None of the posters are laid down. All are mated. - various mat openings; approx: 9 x 12 inches; mat: 14 x 18 inches. Estimate $200-250
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