Sale 187 Lot 113  

LEONETTO CAPPIELLO (Italian / French, 1875-1942). COGNAC MONNET: Du Soleil Dans Un Verre, circa 1927, Lithograph. Poster. Printed on the lower Left Side: "Les Nouvelles Affliches Cappiello" "Devambez Grav. Soc. te An. me 32, Rue Beaujon PARIS." Framed. Not examined out of frame.

ARTIST PROFILE: Cappiello was a poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. Over the course of his career Cappiello produced more than 530 advertising posters.
- Size 51 x 78 Inches
Estimate $3,000-4,000

Sold for $2,100

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