Sale 214 Lot 391

Mt. Pilatus - Lucerne Switzerland - Cogwheel Railway - Vintage Railroad Travel Poster c.1958- OTTO BETSCHMANN (1884–1959) MT. PILATUS lithographic poster, 1958 NOTE: Poster exhibits wear and minor discoloration. It is not backed on linen or laid down. 40 1/2 x 25 1/2 in. (102.9 x 64.8 cm.)
$120-160

ARTIST PROFILE: Otto Betschmann (1884–1959) was a prominent Swiss painter and graphic designer who played a significant role in the golden age of the Swiss travel poster. Known for his clean, structured compositions and vibrant use of color, his work often captured the majestic beauty of the Swiss Alps and the charm of regional destinations like Gstaad and St. Moritz. His artistic style bridged the gap between traditional landscape painting and modern graphic design, employing bold typography and stylized natural forms to create compelling advertisements for the Swiss Federal Railways and various luxury hotels. Today, his posters are considered iconic examples of mid-century Swiss design and are highly prized by collectors for their ability to evoke the nostalgic glamour of early 20th-century European tourism.